Rearden Commerce, a next-generation eCommerce platform company, today announced the appointment of Philip W. Steitz to the company's Technical Advisory Board. Mr. Steitz, a technology industry veteran, has more than 20 years of experience in business management and technology — including solutions development, operations, information security, architecture, strategy and technology finance. He most recently served as Chief Information Officer for Barclaycard US, the credit card business of Barclays PLC in the United States, where he was responsible for all technology and information processing systems development and operations. He has also served as Senior Vice President and Chief Technology Officer for American Express, where he oversaw global technology standards and strategy, enterprise utilities, technology innovation and strategic technology partnerships.
"I am thrilled that Phil has agreed to join our remarkable group of Technical Advisors," said Patrick Grady, Chairman and CEO, Rearden Commerce. "His hands-on knowledge of a range of technologies and expertise in technology strategy, coupled with his genuine leadership style, promise to make him a true asset to Rearden Commerce."
"I have been following Rearden Commerce for some time, and truly believe that Patrick and the team have the building blocks in place to create a smarter web experience," said Mr. Steitz. "I am excited to be part of the team that is finally delivering on the promise of seamless, integrated and meaningfully personalized eCommerce."
During his tenure at Barclays, Mr. Steitz developed award-winning consumer credit and loyalty products, and played a central role in developing strategic partnerships and driving innovation. At American Express, Mr. Steitz led the introduction of numerous technology innovations, including mass Web personalization, standards-based identity and access management, advanced performance engineering, real-time data integration for multiple business lines and other critical functionality.
Mr. Steitz previously held various technical and management positions at Intelligroup, Entersoft Systems (now BEA systems), Financial Dynamics and Target Systems Development. He holds a doctorate in mathematics from the University of Maryland and a bachelor's degree in Philosophy from Beloit College. He has served on several other boards, including Sun Microsystems Executive Advisory Council, the Microsoft Interoperability Executive Advisory Council, the Intel Board of Advisors and the EMC Executive Council. He is a member of the Apache Software Foundation.
Mr. Steitz joins a renowned group of Technical Advisors for Rearden Commerce: Marty Abbott (former eBay CTO), Tom Keevan (former head of eBay's global technical operations), Chuck Geiger (former CTO of PayPal), Jon Bosack (called the "Father of XML" at Sun Microsystems), Dr. Robert J. Glushko (scientist, entrepreneur and author), and John Seely Brown (author and Co-Chairman of the Deloitte Center for Edge Innovation).
Rearden Commerce is the creator of the Deem, the largest and most diverse syndicated commerce network that enables the syndication of highly relevant transactional commerce experiences across any online or mobile surface within the business-to-consumer and business-to-business markets. Deem leverages big data, social collaboration, semantics and advanced machine learning to optimize the exchange of goods and services between buyers and sellers, resulting in a personalized, white-label, one-to-one marketplace. For users, this means highly relevant and seamless commerce experiences and for merchants (aka advertisers), this means true performance-based advertising. Deem provides network participants with potential access to over 200 million consumers, 10 million businesses and a highly-diverse base of 1.2 million national and local merchants and generates revenue from its network via transaction fees and subscription licensing. Rearden Commerce is headquartered in Foster City, California.