Platform

Empowering a network of personalized, collaborative commerce.

Whether it’s a hotel, an office supply, or a great deal to a local restaurant, the Deem™ Platform seamlessly matches specific inventory with a specific Deem member’s distinct profile and current context. These uniquely-tailored real-time offers are facilitated by a massive transactional network which is fueled by Collaborative Commerce, advanced recommendation modeling provided by The Relevance Engine, and an extensive collection of agile proprietary Platform Services. The combination of Deem’s distribution, technology, and superior user experience delivers the most comprehensive commerce suite available today.

Collaborative Commerce

Making commerce collaborative

The Deem platform connects hundreds of millions of consumers and allows them to collaborate with each other on purchases and related activities. Natural groups come together around experiences (such as a friend’s reunion) and purchases (planning a client event). Members can collect, organize, share, review, and buy directly through Deem. Additionally, members can crowd-source ideas while freely and virally inviting non-members to participate in the shopping experience. For our partners, their existing customers willingly and organically encourage their social graph to join the partner’s ecosystem, exposing their brand and associated products. This means frictionless customer acquisition with no marketing cost for our partners.

The Relevance Engine

Powering advanced personalization

When experiences are optimized using relevance, members are insulated from noise created by overwhelming choice and are preferentially shown the most meaningful and relevant content and inventory. Deem is engaging and addictive, and our partners leverage this experience to attract customers and convert them to extreme loyalists. The Relevance Engine first tags and structures all of our content and inventory using semantic and sentiment analysis. It then utilizes advanced statistical analysis of implicit and explicit choices that consumers to understand and predict their preferences. It then uses advanced machine learning to match those preferences with the structured inventory to proactively make recommendations. As a result, it gets smarter and smarter with use.

Vast Content Sources

Over a million merchants are plugged into the platform, feeding numerous structured commerce categories with deep inventory details and information.

Proactive Taste Graph

With a network of over 200 million consumers, we are able to glean information from every transaction that occurs on the Deem platform. This big, rich data is used to recognize trends and inform inferences on what members need by correlating their ever-refining personal preferences.

Semantic Engineering and Sentiment Analysis

Natural Language Processing techniques and Semantic Analysis are used to enrich the knowledge of inventory items, tag them with our own sentiment scoring, and determine common concepts and meaning.

Advanced Machine Learning

Recommendations become increasingly relevant as a member uses Deem, behavior is recognized, and history is built. Perfecting commerce means constantly refining and honing.

Platform Services

Layers of opportunity

Deem is a robust, extensible platform that supports multiple interoperable applications to facilitate a thriving ecosystem of buyers, sellers, and additional partnered development. The Deem platform architecture is strategically layered from data center infrastructure up to the web and mobile applications tier with a service view at each layer for gained business intelligence. This framework allows partners to easily utilize extensive existing development, integrate once to leverage numerous established capabilities, and ultimately avoid massive costs of building their own solutions from scratch.

platform services architecture diagram
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platform services architecture more descriptive diagram

Mobile

A hybrid architecture based on HTML5 allows Deem to deploy across all mobile platforms and devices in a fraction of the time of natively developed apps. Deem’s Platform Services means that all platform features will be available on mobile.

Platform Features

  • Ad Serving
  • Configurable Services
  • Metering
  • Scalable Architecture
  • Address Book
  • Configurable SKUs
  • Mobile
  • Scalable to Members
  • Address Validation
  • Currency Conversion
  • Monitoring
  • Scalable to Transactions
  • Alarms
  • Customizable Branding
  • Multitenant
  • Semantics
  • Analytics
  • Disaster Recovery
  • Payments
  • Time Zone
  • App Provisioning Service
  • Geo-Location Services
  • Points Redemption
  • Timers
  • Billing
  • Localization
  • Recommendations
  • Upgradable
  • Configurable Applications
  • Location Database
  • Redundant Datacenters
  • Workflows
  • Configurable Content
  • Member Activity Service
  • Relevance Engine
  • Address Book
  • Expense Feeds
  • Mapping
  • Social Collaboration
  • Alerts
  • Flex Currency
  • Mobile
  • Support
  • Card-Linked Offers
  • Group Buying
  • Multiple Personas
  • Tracking
  • Collaboration
  • Group Coordination
  • Notifications
  • Transaction History
  • Commerce Applications
  • Identity-Based
  • Profile Management
  • TXT/SMS Push
  • Context-Sensitive
  • Invitations
  • Relevance
  • Voice Notification
  • Delegation
  • Location-Aware
  • Rich Personalization
  • Voicemail Push
  • Display Options
  • List Manager
  • Scheduling
  • Weather
  • Customizable Branding
  • Financial Reporting
  • Policy Management
  • Spend Analytics
  • Expense Workflows
  • Operations Analytics
  • Preferred Vendor
    Management
  • Supplier Management
  • Big Data Intelligence
  • Community/Loyalty Builders
  • Dynamic Pricing/Offers
  • Mobile Transactions
  • Card-Linked Triggering
  • Content Feeds
  • Goods & Service Distribution
  • National & Local Offers
  • Cataloging
  • Customer Profile Targeting
  • Marketing/Sales Analytics
  • Operations Analytics
  • Commerce Enabling
  • Accounting Systems
  • CRM Systems
  • Payment Systems
  • Sales/Marketing Automation
  • Calendar Applications
  • GDS
  • Payroll Systems
  • Single Sign On
  • Credit Cards
  • Inventory Databases
  • Profile Managers
  • PCI Level II
  • Sarbanes-Oxley
  • SAS 70
  • SSAE 16 Type 2
  • Read Privacy

Empowering Consumers

Deem Offers is a white-label solution that allows partners to deliver a highly personalized offers service to customers. Deem Offers supports both proprietary and network content sourced from the Deem Merchant sales force as well as a range of third party sales channels facilitating the deepest and broadest coverage of any major offers platform provider. With access to advanced Relevance Engine technology, partners can understand exactly what their consumers want by leveraging on and off platform data to optimize offer delivery and targeting, maximizing revenue and consumer engagement.

Deem Offers is applicable across a wide range of scenarios and can be integrated quickly and effectively with complete standardized APIs, a ready-to-launch configurable white-label offers property, or a customized offers experience woven into any new or existing web property. In terms of scalability, Deem Offers is deployed in some of the most challenging scenarios across the web, delivering content and transacting offers with partners who's reach ranges from millions to hundreds of millions of end consumers with 10's of millions of monthly unique views and billions of page views.

With data-influenced relevance comes great responsibility. We believe transparency builds trust and confidence with consumers. So we explain to the member why we make specific recommendations, whether it’s based on the preferences of a larger group to which the member belongs (e.g., "people who chose x also chose y") or based solely on the member’s historical behavior (e.g., "you chose this alternative x times in the past"). Deem members are always in control of their data and Rearden Commerce is SAS70 and PCI compliant.

Empowering Businesses

Deem@Work allows businesses to tap into the most comprehensive network of merchants, purchase with the power and price-points of the largest enterprises, and provide convenient, time-savings experiences to their workforce. Business owners and managers can provision new spend categories to their employees, gracefully establish spending rules, and take advantage of the Deem@Work automated expense management workflows. Deem@Work also integrates with third-party business systems such as accounting software and sales/marketing automation. And since all business transactions, short of payroll, flow through Deem@Work, it’s the perfect place to monitor expenses using the suite’s high-resolution analytic dashboards. This gives businesses tremendous visibility, empowering them to make the smartest business decisions.

For our partners, Deem@Work offers an opportunity to provide a complete turnkey business suite to their business customers. There’s no need to develop, partner, or buy dozens of unrelated business applications. Everything has already been bundled together with cross-application interoperability, single-sign-on, built-in support, mobile, global reach, and dozens of other platform features.

Empowering Merchants

Deem Merchant ushers in a new era of smart, powerful customer-acquisition, but more importantly customer retention, at a sliver of the costs of tradition advertising and promotions. Merchants are empowered to quickly walk-up, create a business profile, and start targeting the ideal customer based on the customer’s personal preferences, spending behavior, location, schedule, and dozens of other buyer profile criteria. And Deem Merchant isn’t just about perfect targeting, it’s also enabled by one of the largest online and mobile marketplaces on the planet.

The Deem Platform has been strategically developed with merchants in mind. Platform features come together to empower merchants to maximize sales, even with fluctuations in demand and inventory that perishes. By establishing a few basic parameters by the merchant, the system dynamically generates consumer-contextual offers and adjusts prices to ensure a seat never goes empty—while at other times, ensuring that the merchant takes full advantage of affluent customers and peak demands. And since Deem Merchant is inventory and transaction aware, it’s the perfect place to automate supply/materials replenishment, track expenses, benchmark services, and leverage rich analytics.

With the distribution, technology, and tools coming together in Deem Merchant, it’s like providing free automated Sales, Marketing, and Operations departments to merchants.